These Are the Brands That Spring to Mind When B2B Consumers Think of Tech Innovation

As marketing’s role evolves, CMOs are taking greater responsibility for innovation, seeing this as an area in which they can increase their influence. While research suggests that leadership in innovation doesn’t correlate strongly to perceived brand strength for B2B companies, this remains a key area for B2B brand imaging. So most brands would probably want to be featured on this recent list from Brand Keys [pdf]… (more…)